Creating a Landing Page for Your Website

The majority of web design focus exclusively on what is known as the Home Page. For businesses that use online marketing, it’s your landing pages that are essential for generating returns from the campaign. It is possible to ask what does a “landing page” mean? It is a page on a site intended for people who have been referred to by an advertisement and is designed to help achieve an exact marketing goal to maximize conversions of visitors sales or gather information, typically to generate leads for sales.

A successful is one that fulfills the goals you set, whether it is collecting registration information that is typically required to create leads, identify and identify visitors to your site for more relevant follow-up sales or answering questions from visitors regarding your business or product. It is important to remember that the majority users who visit your website won’t convert, which is why it is crucial to provide them with a positive experience.

There are three options for landing pages when creating one. The primary one is a landing page that is integrated into the website’s structure and in line with the normal page layout and navigation of the website. Another option is one page that has been specifically created for a specific campaign that has a completely different appearance and feel, typically using the majority of navigation tabs gone. The third option is a webpage that is directly linked to an online microsite that gives the user more detailed information.

Option 1. The landing page is integrated with the current site’s design and architecture.

The most effective, in terms of effort required for content creation is to create a landing page that is as a part of the overall site structure. However, it might not perform well for converting both the direct referrers and users who have been taken to this page from other pages on the website. The landing pages must be optimized for SEO and this could increase the costs associated with the promotion.

Option 2. A landing page that isn’t part of the main site’s style or structure

This kind site is utilized for situations where the need for a different “stripped down” page instead of normal content is needed that solely focuses on converting people who visit an online advertisement campaign. This approach is typically used when there are no resources located to create an additional micro-site within the main website or it is believed that the current look and layout of the website is not able to convey the company’s branding or information about the product in the way that is required.

Option 3. Microsite with multiple web pages, or tabbed landing page

A micro site is typically consist of a series of pages employed for a variety of objectives. In the majority of cases micro sites, similar to websites that are landing, were created to convert your site’s visitors into leads however lead generation is done using an enhanced content-rich approach by providing prospects with extensive information regarding your service. A further benefit of constructing micro sites is the improved potential for search engine optimization. Micro sites are typically located on domains that are independent of the primary business website . They can also contain a plethora of pages of specific information, which could create the foundation for a higher organic search engine ranking. Additionally, if you’re planning a brand-new campaign for a short period of time it might be simpler to build an individual micro website that is separate from the main site , and with distinct design and style.

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